Features (AI)

AI Companion

Likert-Based Clustering

AI-assistant feature choices per Likert-based Personas

Figure 1: AI-Assistant Feature Choices per Likert-based Personas

This chart visualizes three distinct personas based on 36 Likert answers: Eco-Friendly (n=340), Moderate (n=215), and Frugal (n=126) based on their overall sentiment profiles.

Want: - Product origin - Product materials - Product packaging

Don’t Want: - News - Carbon tracking - Eco-friends - …

Feature-Based Clustering

Clustering students based on AI-assistant feature choices.

Want: - Product origin - Product materials - Product packaging - Eco services

Feature Preferences (Overall)

Figure 2: AI-Assistant Feature Preferences (Overall)

Feature Preferences (By Cluster)

Figure 3: AI-Assistant Feature Preferences (By Cluster)

Preferred AI Roles (Overall)

Figure 4: AI-Assistant Role Preferences