Prototypes

1st Wave of Testing (Spring 2024) Prototype Testing results

sun, 14. april. 22h at D24

NCKU student, gen-z

searches for lancome brand

chooses LANCOME 蘭蔻 小黑瓶100ml(買一送一/超未來肌因賦活露國際航空版) https://www.momoshop.com.tw/goods/GoodsDetail.jsp?i_code=12028429&Area=search&oid=1_8&cid=index&kw=lancome

notices 買一送一

doesn’t notice analysis button at first

would only click on this if it’s really expensive

would not click on “continue chat button”

asked “why is it so expensive in taiwan2

considers report result useful

note: there’s dropoff on evey step of the user journey

RQ: To what extend can shopping become and entry point for saving and investing. RQ: Can shopping serve as an entry point for sustainable saving and investing?

Testing overview

Tested with 30 participants individually

Testing is anonymous

Generate

有意識的消費主義

add carbon indicators, other labels to the analsysi, add report code, calculate report code from URL? ssave as kv

may 8 czuta

• investment help useless.. needs simpler intro - wants to see real cows - very curious abouut companes - wants to see profit percentage. why is margin so high if polluution is bad. - real environmental impact of the coompany.

06 may - Seeing factory photos is useful only if they are trustworthy photos. Who will provide them? -

may 5

• user: it looks like an ad

may 3

• uses google to look for “fashion brand eco friendly”

• thinks “goodonyou.eco” looks like a brand website

may3 - first looked for NET clothes but Momo doesn’t sell it - Looked for Sony camera lens

1 may prof suggestion - make connection between biodibersity and production and consumption clearer - what is the incentive for companies to share their data?

my own idea: like the switch of going from traditional banking with ATM machines on the street (or even the physica bank office) to online banking with mobile payments

hypothesis: esg accessibility can push companies to increase production standards

what if you can see ESG in near-realtime such as the stock market price

i can imagine esg derivative product like siemens gamesa

ai can help integrate esg derivatives into daily life to drive esg adoption

“effective altruism (EA)”

“Blockchain technology can improve price transparency in product distribution by allowing consumers to know the exact pricing from raw materials to distributors to suppliers.”

Interviews and testing survey were conducted anonymously in hopes to have more honest responses from the responders.

ziran chrome extension is unable to record activity due to browser security restrictions for plugins

ai.ziran.tw record user activity

semi-structured interviews were conducted in chinese

the interviewer (me) took notes of the interviews

some gaps in the data exist due to the limited chinese language skills of the interviewer (me)

basic interview script - momo: what is a brand that you like’d or would like to buy - search - please pick a product (or search again) - on product page: what do you notice on this page? - what kind of information is important for you on this page? - do you notice anything else - (if the user doesn’t notice the green filter, direct their attention to it and ask: what do you think this does?) - would you click on it - if the user says yes, continue - if thhe user says no, make note and continue - as the extension generates a response: what do you think about this content? - is there any information that you consider important? - anything else you see that you think looks special - do you see anywhere you can click? - would you click on it? - if yes, continue - if no, make note, and continue - explain: due to the limitation of the prototype, the test will continue on a separate page where you can ask questions - is there anything you would like to ask the helper? - notice if the user picks from sample questions - remind the user they can come up with their own question - as the ai is generating content ask: do you see any information in this content - did you know this before or is there any info you didn’t know before? make note. - front page: explain the helper takes into account your personal info and goals. - ask: what kind of information do you think important to share with the helper?

Tuesday 30. April 14:05-14:45 - 7CYQ6

Momo

Looks for Levis pants

Looks for recommendations on the sidebar

Looks at the photos

Looks at the price and options

Didn’t notice the helper as it looks like an ad

When helped

Ignores 社區支持： 購物 69% 儲蓄 80% 投資 65% as doesn’t know what these mean

on ai.ziran

shares personal info: 四年後想考研究所，還不想工作，所以不會存到錢，希望可以考到台北的學校，每個月有兩萬生活費。

DJmoney

https://www.moneydj.com/etf/x/basic/basic0004.xdjhtm?etfid=0050.tw

Still didn’t notice the helper

Doesn’t understand investing (Understands it’s Taiwanese stocks) so the helper is useful for explaining new concepts

Monday 29. april 10:10-10.25 - Momo - buy new balance sneakers

DJmoney

wants compare EFTs

Monday 29. april 14:50-15:10 - Momo - buy apple iphone - bad internet - app was slow - app crashed

green filter analysis on DJmoney seems more trustworthy than other 2 eft sites

button placement is important (too low on other sites than djmoney)

Sunday 28. april 16:00 - momo: wants to buy ice cream

sun, 14. april. 22h at D24

ncku student, gen-z

searches for lancome brand

chooses LANCOME 蘭蔻 小黑瓶100ml(買一送一/超未來肌因賦活露國際航空版) https://www.momoshop.com.tw/goods/GoodsDetail.jsp?i_code=12028429&Area=search&oid=1_8&cid=index&kw=lancome

notices 買一送一

doesn’t notice analysis button at first

would only click on this if it’s really expensive

would not click on “continue chat button”

asked “why is it so expensive in taiwan2

considers report result useful

note: there’s dropoff on evey step of the user journey

RQ: To what extend can shopping become and entry point for saving and investing. RQ: Can shopping serve as an entry point for sustainable saving and investing?

Testing overview

Tested with 30 participants individually

Testing is anonymous

Generate

有意識的消費主義

add carbon indicators, other labels to the analsysi, add report code, calculate report code from URL? ssave as kv

Expert Feedback Results

Provide alternatives

Simplify text

Use images

Put a “New Feature” ad on the front page

Change 繼續討論 to something more actionable

I tried changing to “see alternatives”

Ideas for Interfaces / Scenarios

Show all the different prototypes just likes architects do. And then defend why I chose the one I did. For NW make a Loom with the interfaces and talk about them?

Prototypes of Product Features

I developed a number of early prototypes to visualize product feature ideas.

What’s on the intersection of College Students, Sustainability, Investing, Data-Driven Design and Artificial Intelligence (AI)? AI-Driven Sustainable Investment Tools.

The app aims to address the market failure by providing consumers sufficient sustainability information on the goods, services and investments.

resource depletion

and adopt the doughnut economy as my overarching theoretical framework

Humans are successful because of our adaptability. The study suggests tools to adapt to our current reality.

United Nations Decade on Ecosystem Restoration

Hypothesis: extractive business practices reduce college students trust, regenerative business practices create trust among college students towards the company.

Provided there is awareness

How can sustainability-minded college students find companies that meet their expectations, standards and requirements?

• Make a public profile of my carbon consumption!!! Like on Commons.

• Shop

• Save

• Invest

• Build closer relationships with sustainability-focused companies

• Sales funnel for eco-focused products

• The eco-friendly market is fragmented

• Build trust, clarity, transparency, and honesty

• Make a ‘Sustainability Flywheel’ graphic, like that of Amazon’s

• Sustainability is fragmented. How can billions of people build closer relationships with sustainability-focused companies based on honesty and transparency? A research project for designing a sustainable shopping, savings, and investing companion.

• Most sustainability plans rely on carbon credits to achieve their goals, making carbon credits a single point of failure. If the credits are not accurate, the whole system collapses.

• TODO: Make a table showing research results translated to design decisions

• Your Green Helper

• Make some initial prototype? make YoutTbe video… hi, you have reached? spread… through ESTBan and others?

• Currently CO₂ footprint calculators ask you a couple of questions and give a ballpark estimate. Does it make sense to track sustainability on a more nuanced level, like Apple Health, in order to encourage sustainable behavior?

Product Idea	Source		Prototype Link
Speak Truth to Power	Literature Review	Consolidate user feedback for companies	greenfilter.app/prototypes/truth-power
Shopping Divest	Literature Review	What if you could build communities based on what you buy?	greenfilter.app/prototypes/shopping-divest
True Cost	Literature Review	What if you could see the actual cost of each product including externalities?	greenfilter.app/prototypes/true-cost-
Sunday Market	Literature Review	First prototype for going to the organic Sunday Market with friends.
XYZ	Expert Interview
ABC	User Survey

• Affinity diagrams help users organize ideas by brainstorming, sorting and labeling to cluster related information (Kara Pernice, 2018; Quignard, 2022)
• Scan a product to see the company and start investing or divesting from them Current economics is lowering the quality of life on the planet

Actionable Insights: Translate data into everyday actions the app can suggest.

• What does investing look like at the scale of billions of people? like IG
• The most effective things are Commodities? Food, transport, fashion, plant trees.
• personalized AI, meta glasses understand your context. sense and reconstruct the world around you and to understand the context in which you’re using your device.sense and reconstruct the world around you and to understand the context in which you’re using your device. Make suggestions and take action proactively to help you get things done — ideally, so seamlessly that you may not even notice.neuroscience co-adaptation of the interface. your future devices will learn and adapt to you as you use them.
• Scalable Climate Solutions: What really works on a large scale?
• brand colors: pink, orange, green

Shopping-as-Investing

• Introduce this concept

• The Manor (2022)

• Sustainability is hard. Green Filter helps you find companies that are making a true effort and build closer relationships through shopping, savings, and investing. Green Filter helps you find companies that are making a true effort to become sustainable and build closer relationships through shopping, savings, and investing

• Gather requirements and build a prototype for the next-generation investment app for young adults. Improving the user experience for young adults getting started with (green) investing. What would a “Tinder for (Green) Investments” look like? How can we make the logistics of investing so easy to use and take into account my values?

• My thesis core message is : everyone should change from consumer to sustainability investor (define these terms in the thesis). how to do this? can help you become from consumer to investor i believe there’s space for a product like that. your green investing friend find the companies tackling certain problems and invest in them using crypto business can be a force for good

• Consumer purchases are an indicator of demand. If demand trends down, companies will stop producing this product.

‘Investment-as-Product’

• Green Filter helps you discover how to save money and the planet with your daily shopping. By providing an easy way for people to learn about and shop with sustainable companies, we imagine a world where people invest in their future, find great deals on responsibly-made products, and get useful discounts from socially responsible brands.

• GreenFilter is a product that combines AI, design and marketing to help people manage their social impact throughout the stages of their lives, from young adult years to retirement. Its primary goal is to give people the tools they need to invest responsibly in sustainable companies, while also educating them on this topic. Our project offers a responsive website and mobile app that leverages AI and other advanced technologies. In addition, our prototype includes a reality-based virtual assistant with voice command capabilities which can provide customers with new insights into the world of green finance

• GreenFilter introduces a novel, interactive point-of-sale technology that helps people make greener shopping decisions. The platform uses artificial intelligence to suggest green alternatives for products on your shopping list, and will also help you to find other companies that can make sustainable versions of the product you are buying.

• As people become aware of the impact their shopping is having on the environment, they become interested in finding alternatives to big brands and large companies. GreenFilter provides designers an AI companion design which helps people build relationships with sustainability-focused companies by providing personalized recommendations, giving product reviews and helping them shop sustainably. This new tool will empower consumers to make greener choices throughout their lives.

• Better management of planet Earth

• How can wee Shop, Save, Invest in line ecologic principles and planetary boundaries? individual action doesn’t move the needle. how to group together

• App to build community

• Life within planetary boundaries

• Currently it seems there’s a secret around how things are produced we want to increase transparency

• Companies that have nothing new nothing to hide should welcome this opportunity to mark themselves to keep a conscious consumers and investors.

• We want to create competition around sustainable practices enter widespread adoption

• Cigarettes and pictures of lung cancer every product should be required to have photos of production conditions switch such as Rainforest and deforestation the products that include Palm oil.

• My thesis is that a lot of people want to do good, shop eco-friendly, invest green, etc. But they don’t believe the solutions work. They don’t have trust. This is a user interface issue. How to build trust.